Verso: from Latin verso folio, turned leaf.
Verso Visual Communications is a creative design studio specialising in design for print.
As a two-person team – designer Jacinda Torrance and writer Sam Sampson – we are committed to working directly with our clients and having a positive impact through the work we do. Our work encompasses book and publication design, graphics and identity. Special areas of interest include education, health, environment and the creative arts.
Selected clients: Auckland Council, Auckland University Press, Artists Alliance, Department of Conservation, The University of Auckland, The Gus Fisher Gallery, The Human Rights Commission, Helensville District Health Trust, Helensville Birthing Centre, as well as independent artists and authors.
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Testimonials
I’ve worked with Jacinda for over a decade. I have always appreciated her punctuality, clear communication, flexibility, and excellent design skills. She has worked on small and large print and digital media projects and always delivers beautiful work on time and on budget. Thank you, Jacinda.
Tamara Rickett
Communications and Marketing Manager
Faculty of Creative Arts and Industries
Waipapa Taumata Rau | University of Auckland
2024
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Jacinda was highly recommended to me by a reputable publisher, and with her living a few minutes away I thought it was wonderfully convenient. Little did I realise what an elegant intuitive designer I had living around the corner. Jacinda designed my book Dear Virus...A cartoonist chronicles love and life in the time of Covid – a self published soft cover cartoon book that was the biggest selling book at The Women's Bookshop in the month of June 2020. She has a finely honed typographic eye along with great visual empathy for the subject and content she works with. I would, and have, recommend her to anyone, no matter the content.
Anna Crichton
Illustrator
2024
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Jacinda and Verso Visual Communications are a pleasure to work with. It is 15 years since our first project together. Jacinda understands how to work creatively within existing branding as well as developing complementary and original designs for special projects. Verso is flexible in fulfilling a client’s needs and prompt in meeting deadlines, even when sometimes unreasonably tight!
Louise Callan
Development Writer
Alumni Relations & Development
University of Auckland
2024
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Jacinda is a star! Her style? Impeccable. Her grasp of our brand? Better than ours. From the briefest of briefs, Jacinda conjures pure design magic. Not only does she meet our expectations and timelines, she soars past them like a rocket. A true delight to collaborate with. Jacinda, you’re not just a designer; you’re a constellation of creativity! We adore working with you.
Anastasia Papadakis
Donor Development Manager
Alumni Relations & Development
University of Auckland
2023
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Jacinda is a brilliant designer and a joy to work with. We have done six books together and every time I am impressed at the care, thought, and creativity she has brought to each project. Receiving her cover designs has been a red-letter day each time. They are beautiful, elegant, and fitting to the theme of each book. I highly recommend her if you want your book to look stunning.
Dr Juliet Batten
Author of Celebrating the Southern Seasons, Growing into Wisdom
A Cup of Sunlight, and more.
2023
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Both my books were designed by Jacinda of Verso Visual, who is responsible for their beautiful appearance. She is a joy to work with.
Anne Rimmer
Author of Tiritiri Matangi, A model of conservation
and Tiritiri Matangi 2005-2020
2023
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We have had a great response from the appeal. Its just out for a couple of weeks and tracking like last years appeal which was a record year! I think the design looked amazing and I got mine in the mail and the front and back images and text really make you feel like opening it up to read.
Sarita Divis
Alumni Relations and Development
University of Auckland
2023
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I wish all our customers were this competent; a pleasure to deal with professional art files!
David Brown
Bookprint Limited.
2022
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I wanted to thank you for your continuing support, and for being 100% behind our activities. The creative approach you’ve taken towards inSCight magazine and the research theme identities have been wonderful, you are a real talent!! You’ve always delivered when we needed it, and I (and the team) greatly appreciate it.
Greg Blackwell
Communications and Marketing Manager
Faculty of Science
University of Auckland
2020