Verso: from Latin verso folio, turned leaf.

Verso Visual Communications is a creative design studio specialising in design for print.

As a two-person team – designer Jacinda Torrance and writer Sam Sampson – we are committed to working directly with our clients and having a positive impact through the work we do. Our work encompasses book and publication design, graphics and identity. Special areas of interest include education, health, environment and the creative arts.

Selected clients: Auckland Council, Auckland University Press, Artists Alliance, Department of Conservation, The University of Auckland, The Gus Fisher Gallery, The Human Rights Commission, Helensville District Health Trust, Helensville Birthing Centre, as well as independent artists and authors.

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Testimonials

Jacinda is a star! Her style? Impeccable. Her grasp of our brand? Better than ours. From the briefest of briefs, Jacinda conjures pure design magic. Not only does she meet our expectations and timelines, she soars past them like a rocket. A true delight to collaborate with. Jacinda, you’re not just a designer; you’re a constellation of creativity! We adore working with you.

Anastasia Papadakis,
Donor Development Manager
Alumni Relations & Development
University of Auckland
2023

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Jacinda is a brilliant designer and a joy to work with. We have done six books together and every time I am impressed at the care, thought, and creativity she has brought to each project. Receiving her cover designs has been a red-letter day each time. They are beautiful, elegant, and fitting to the theme of each book. I highly recommend her if you want your book to look stunning.

Dr Juliet Batten
Author of Celebrating the Southern Seasons, Growing into Wisdom,
A Cup of Sunlight, and more.
2023

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We have had a great response from the appeal. Its just out for a couple of weeks and tracking like last years appeal which was a record year! I think the design looked amazing and I got mine in the mail and the front and back images and text really make you feel like opening it up to read.

Sarita Divis
Alumni Relations and Development
University of Auckland
2023

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I wish all our customers were this competent; a pleasure to deal with professional art files!

David Brown
Bookprint Limited.
2022

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I wanted to thank you for your continuing support, and for being 100% behind our activities. The creative approach you’ve taken towards inSCight magazine and the research theme identities have been wonderful, you are a real talent!! You’ve always delivered when we needed it, and I (and the team) greatly appreciate it.

Greg Blackwell
Communications and Marketing Manager
Faculty of Science
University of Auckland
2020